Best Western Premier Herald Square

Best Western Premier Herald Square Overview

First Impressions

Walking into Best Western Premier Herald Square, you immediately notice how they’ve managed to create something genuinely welcoming in the heart of Manhattan’s chaos. The lobby feels refreshed and modern without trying too hard — honestly, it’s a relief after navigating the busy streets outside. What struck me most was how the staff seemed to actually know what they were doing, which isn’t always a given in this part of the city. You can tell this three-star property takes itself seriously, and the polished but approachable atmosphere sets the right tone from the moment you arrive.

Location & Neighborhood

The location on West 36th Street is absolutely stellar — I mean, you’re literally in the thick of everything that matters in Midtown. Herald Square and Macy’s flagship store are right there, Times Square is a quick walk north, and the Empire State Building looms just a few blocks away. What I really appreciate is how easy it is to get around from here — multiple subway lines converge nearby, so you can reach practically anywhere in the city without much hassle. The area buzzes with energy during the day but doesn’t feel overwhelmingly touristy like some other Midtown spots.

The Room Experience

The rooms are compact but thoughtfully designed — you know what, they’ve actually maximized the space pretty cleverly. The beds really do live up to their reputation for comfort, which matters more than you might think when you’re walking 20,000 steps a day exploring the city. Everything feels clean and well-maintained, with modern touches that make the space feel current rather than dated. The bathrooms are small but functional, and honestly, when you’re spending most of your time out exploring New York, having a comfortable place to crash is what really counts.

Breakfast & Amenities

The American breakfast offerings are solid without being fancy — think classic options done well rather than anything groundbreaking. It’s the kind of meal that gets you fueled up for a day of sightseeing without breaking the bank or taking up too much of your morning. The hotel keeps things simple with their amenities, focusing on the essentials rather than trying to be something they’re not. There’s reliable WiFi throughout, which is crucial when you’re trying to navigate the city or stay connected, and the front desk staff genuinely seems helpful when you need recommendations or directions.

Why Guests Love It

What really makes this place work is how it balances location, comfort, and value in a city where that combination is surprisingly rare. Couples especially seem to get it — there’s something about being able to step out your door and be in the center of everything that makes a New York trip feel more authentic and less rushed. The hotel doesn’t oversell itself or make promises it can’t keep, which I actually find refreshing. Instead, it delivers on the basics exceptionally well while putting you exactly where you want to be in Manhattan, and sometimes that’s exactly what you need from a city hotel.

Exploring New York mixes neon theater blocks, riverside parks, and midnight bites in every borough.

Best Western Premier Herald Square Accommodations

Reviews of Best Western Premier Herald Square

• Anna-marie from Ireland (8/10)

  Location was brill. Staff lovely, particularly de lady assistant manager.

• Maureen from United States (9/10)

  Cleanliness and location.

• Brian from United States (8/10)

  Staff was very

• Kristen from Australia (9/10)

  Proximity! Views and comfortable bed

• Emmilie from United States (9/10)

  The staff was always polite and helpful and the room was clean. It was easy to commute to and from the hotel since it was close to the trains and city attractions. We also got help with our bags between check-out time and our bus schedule, which was a big plus.

• Vasilisa from Russia (9/10)

  Perfect location for 1-3 nights. Clean room. Comfortable bed

• Luisa from United States (7/10)

  Location, size of room

• Felipe from United States (8/10)

  Great location, simple hotel, great value!

• Felipe from United States (9/10)

  Excellent location and great value!

• Gabrielle from Ireland (8/10)

  Great location and really comfortable bed. Lovely decor and the staff were friendly and helpful. The thing was we were transferred to the Draper hotel so this review should be for the Draper.

Surroundings

Facilities