Best Western Premier Herald Square

Best Western Premier Herald Square Overview

Look, I’ll be honest – when I first walked up to the Best Western Premier Herald Square, I wasn’t expecting much. It’s tucked right into the thick of Midtown chaos on 36th Street, and you know how some of those Herald Square area hotels can be… well, let’s just say they’re not always winners. But this place actually surprised me in a good way.

The location is pretty much perfect if you’re doing the whole tourist thing – you’re literally a three-minute walk to the Empire State Building (which means yes, you’ll be dodging sidewalk crowds and those guys selling “I Love NY” t-shirts). But here’s what I really appreciated: you’re also super close to the 34th Street subway hub, so getting around is actually easy. The Herald Square shopping madness is right there if that’s your thing, though honestly, the area can get pretty intense during the day. What I loved though was how the neighborhood settles down at night – it’s not like Times Square where the neon never stops screaming at you.

The hotel itself feels more polished than your typical Best Western. I mean, they clearly put some effort into making it feel less chain-hotel-generic, you know? The lobby’s got this sort of modern business hotel vibe – not fancy exactly, but clean and well-maintained. My room was smaller than what you’d get in, say, Dallas or Phoenix (this is Manhattan, after all), but it was actually well-designed. The bed was comfortable, the bathroom was updated, and – this matters more than you’d think – the walls were thick enough that I wasn’t hearing every conversation from the hallway. The air conditioning worked great too, which is clutch during those brutal NYC summers when the sidewalks feel like they’re melting.

What really won me over was the staff. Check-in was smooth, the front desk folks actually knew their neighborhood (asked them about good coffee spots and got real recommendations, not just the Starbucks downstairs), and housekeeping kept things consistently clean throughout my stay. The Wi-Fi was solid too – I was working remotely some days and never had issues with calls or uploads.

Now, let’s be real about a few things. This isn’t a luxury experience – it’s a solid, dependable place to sleep in one of the most expensive neighborhoods in the country. The fitness center is tiny, there’s no room service, and if you’re looking for Instagram-worthy rooftop bars or marble lobbies, keep looking. But for what it is – a well-run, reasonably priced hotel in the heart of Manhattan – it delivers. I’ve stayed in places twice the price that left me way more frustrated. You’re paying for location and reliability here, and honestly, that’s exactly what most people need when they’re visiting New York. Plus, you’ll save money that you can blow on actual New York experiences instead of just bragging about your hotel room.

Best Western Premier Herald Square Accommodations

Reviews of Best Western Premier Herald Square

• Anna-marie from Ireland (8/10)

  Location was brill. Staff lovely, particularly de lady assistant manager.

• Maureen from United States (9/10)

  Cleanliness and location.

• Brian from United States (8/10)

  Staff was very

• Kristen from Australia (9/10)

  Proximity! Views and comfortable bed

• Emmilie from United States (9/10)

  The staff was always polite and helpful and the room was clean. It was easy to commute to and from the hotel since it was close to the trains and city attractions. We also got help with our bags between check-out time and our bus schedule, which was a big plus.

• Vasilisa from Russia (9/10)

  Perfect location for 1-3 nights. Clean room. Comfortable bed

• Luisa from United States (7/10)

  Location, size of room

• Felipe from United States (8/10)

  Great location, simple hotel, great value!

• Felipe from United States (9/10)

  Excellent location and great value!

• Gabrielle from Ireland (8/10)

  Great location and really comfortable bed. Lovely decor and the staff were friendly and helpful. The thing was we were transferred to the Draper hotel so this review should be for the Draper.

Surroundings

Facilities