W New York – Times Square

W New York – Times Square Overview

First Impressions

Walking into W New York – Times Square feels like stepping onto a movie set — and honestly, that’s exactly what you want when you’re staying right in the thick of Broadway madness. The lobby hits you with this sleek, modern energy that somehow manages to feel both sophisticated and playful at the same time. I mean, you’re literally surrounded by the chaos of Times Square outside, but once those doors close behind you, there’s this immediate sense that you’ve found your stylish refuge in the city that never sleeps.

Location & Neighborhood

You really can’t get more central than this — the W sits right on Broadway at 47th Street, which puts you within a two-minute walk of pretty much every major theater. I’ve stayed here a few times, and you know what I love? You can grab dinner, catch a show, and be back in your room without ever needing to figure out subway directions or hail a cab. The location score of 9.2 makes total sense when you realize you’re also just steps from the TKTS booth, M&M’s World (if that’s your thing), and the famous red steps. Couples especially seem to get it — they rated the location 9.1, probably because there’s something undeniably romantic about having all of Times Square as your backyard.

The Room Experience

The rooms at this four-star property definitely lean into W’s signature contemporary style — think clean lines, bold accents, and floor-to-ceiling windows that frame the city like living artwork. What actually impressed me most was how well the soundproofing works, because let’s be real, Times Square never stops being loud. The beds are seriously comfortable (you’ll need good sleep after walking around the city all day), and the bathrooms have this spa-like feel that helps you decompress. Some rooms have those incredible Times Square views, though honestly, even the city-view rooms give you that quintessential New York feeling.

Dining & Social Scene

The American breakfast here is solid — nothing too fancy, but it gets the job done when you need fuel for a day of sightseeing or business meetings. What I really appreciate is that they understand most guests aren’t looking to spend their entire New York budget on hotel dining when you’ve got literally hundreds of restaurants within walking distance. The bar scene tends to attract a good mix of hotel guests and locals, which creates this nice energy where you feel connected to the city rather than isolated in a tourist bubble.

Why Guests Love It

Look, W New York – Times Square isn’t trying to be a quiet retreat — it’s embracing its role as your home base for experiencing everything Manhattan has to offer. The staff genuinely seems to understand that most guests are here for the location and the energy, and they deliver on both fronts. Whether you’re catching multiple Broadway shows, here for business in Midtown, or just want to be in the absolute center of it all, this place puts you exactly where the action is. It’s that rare hotel where the location is so perfect that everything else just falls into place around it.

Best hotels in New York blend rooftop terraces, chef-driven tasting menus, and skyline spa sanctuaries.

W New York – Times Square Accommodations

Reviews of W New York – Times Square

• Colleen from United States (8/10)

  The location was perfect since the show we came to see was only a block away. The room was very clean, felt safe, lots of outlets, plus the night lights on both sides of the bed was very nice. And the staff was exceptional – friendly and accommodating!

• Aleida from United States (9/10)

  The most beautiful city view.

• Jane from United Kingdom (8/10)

  Great location just off Times Square

• Terry from United States (8/10)

• Graham from Ireland (9/10)

  Great location and very comfy

• Ali from Australia (7/10)

  Central

• Neil from United Kingdom (7/10)

  Location was great, staff were very helpful and attentive.

• Stephania from United States (8/10)

  We were on the 31st floor and the room was beautiful and very clean. Staff were super friendly and very helpful. We were three adults so having the extra room was great, very spacious and great views. Overall it was a great experience.

• Ahmed from Qatar (8/10)

  Best location and clean

• Enaka from United States (7/10)

  Location was great

Surroundings

Facilities