120 West 44th Street, New York, NY 10036, United States
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Aura Hotel Times Square Newly Renovated Overview

First Impressions

Walking into Aura Hotel Times Square Newly Renovated, you can immediately tell they’ve put serious thought into the recent updates. The lobby feels fresh and modern without trying too hard — there’s this nice balance between sleek design and actual comfort that you don’t always find in four-star Midtown properties. I mean, the name literally tells you it’s newly renovated, and honestly, it shows in all the right ways. The attention to detail throughout the public spaces demonstrates a commitment to creating an inviting atmosphere for every guest.

Location & Neighborhood

You’re basically in the thick of everything here on West 44th Street. Times Square is right there (which couples seem to absolutely love — they rate the location incredibly high), but you know what’s even better? You can actually walk to the Theater District in minutes, and Bryant Park is just a few blocks away when you need to escape the chaos. The subway connections are solid too — multiple lines within easy walking distance, which makes getting around the city so much simpler than some of the more isolated Midtown hotels. This central positioning makes it ideal for first-time visitors and theater enthusiasts alike.

The Room Experience

The renovations really shine in the guest rooms. Everything feels updated and thoughtfully designed, from the bedding to the bathroom fixtures. The rooms aren’t huge — this is Manhattan, after all — but they’re efficiently laid out and comfortable. What I appreciated most was how quiet it stays despite being in such a busy area. The windows do a good job of keeping the street noise manageable, which is honestly a minor miracle in Times Square. Each room reflects the hotel’s commitment to modern comfort and functionality.

Practical Perks

Here’s something that’ll save you headaches: they actually have private parking available. In this part of the city, that’s almost unheard of and can save you both money and stress if you’re driving in. The staff seems genuinely helpful too — not just going through the motions, but actually offering useful suggestions about getting around or finding good spots to eat that aren’t total tourist traps. These amenities set the hotel apart from comparable properties in the area.

Why Guests Love It

This hotel hits that sweet spot where you get a really solid location without paying five-star prices. The recent renovations mean everything feels current and well-maintained, while the Times Square address puts you right where most visitors want to be. It’s particularly great for couples who want to be in the center of the action — you can walk to shows, restaurants, and major attractions, then come back to a comfortable, updated room that feels like a proper retreat from the city energy outside. The combination of upscale finishes and accessible pricing makes it an excellent choice for discerning travelers.

Aura Hotel Times Square Newly Renovated Accommodations

AccommodationDetails
Superior Queen Room1 large double bed for 2 adults
Deluxe Queen Room1 large double bed for 2 adults
Executive Queen Room2 × 1 large double bed for 2 adults
Deluxe Double Room with Two Double Beds2 double beds for 4 adults
Standard Full1 double bed for 2 adults
Deluxe King Room1 extra-large double bed for 2 adults
Executive King Room1 extra-large double bed for 2 adults
One-Bedroom Suite2 × 1 large double bed for 2 adults
Executive Queen Room – Disability Access1 large double bed for 2 adults
Suite2 × 1 large double bed for 2 adults
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Reviews of Aura Hotel Times Square Newly Renovated

  • Hildegard from Honduras (8/10)

    perfect location , close to many places , restaurants , price very nice , nice bath , good facilities love the place would stay again , easy cheking in and out

  • Alan from United States (8/10)

    Very comfortable bed, although the room was small, The location just off Times Square is good, but not optimal. Staff were courteous and helpful,

  • Tracy from United Kingdom (8/10)

    Perfect location between Time Sq & Bryant Park
    Good heating system for colder weather
    Provides tea/coffee facilities
    Provides toiletries
    Good sized room with two double beds and comfortable
    Luggage storage and staff at the storage section also arrange airport transport.

  • Tim from United Kingdom (8/10)

    The staff were really friendly and super helpful. The location of the hotel is really handy, and despite being off Time's Square wasn't very noisy. There's a bar next door called the Long Room, which we didn't realise was part of the hotel, but it's really nice too. Room was clean and the toiletries and facilities were very good.

  • Lara from United States (9/10)

    Room had a good lay out and was spacious

  • Kysvel from United States (9/10)

    The guy that helped with our luggage was very nice and helphul

  • Emma from United Kingdom (7/10)

    Clean, safe, central, comfortable
    Room a decent size and everything modern, including usb sockets next to bed
    Staff were mostly very helpful

  • Phil from United Kingdom (9/10)

    Everything

  • Corinne from Switzerland (7/10)

    Location top. Heating system worked. Coffee machine in the room.

  • שי from Israel (8/10)

    very nice hotel ' great location gust few minutes from times square
    the room was comfortable , clean , and not small

Surroundings

What’s nearby:

  • Radio Park: 750 m
  • Bryant Park: 500 m
  • Grace Plaza: 150 m
  • Verizon Plaza: 250 m
  • Channel Gardens: 750 m
  • Top of the Rock: 650 m
  • Ramon Aponte Park: 800 m
  • Rockefeller Center: 850 m
  • 246 W 38th St Tenants: 750 m
  • Madame Tussauds New York: 400 m

Restaurants & cafes:

  • Restaurant Lambs Club: 2 m
  • Restaurant Gatsby’s Landing: 5 m
  • Restaurant Cafe Un Deux Trois: 3 m

Top attractions:

  • Central Park: 1.9 km
  • The High Line: 2.8 km
  • Chrysler Building: 1 km
  • Flatiron Building: 2 km
  • Strawberry Fields: 2.6 km
  • Museum of Modern Art: 1 km
  • Empire State Building: 1.2 km
  • One World Trade Center: 7 km
  • Metropolitan Museum of Art: 3.5 km
  • National September 11 Memorial & Museum: 7 km

Natural beauty:

  • Lake Pond: 1.6 km
  • Peak Kings Bluff (31m): 4.9 km

Public transport:

  • Train Grand Central Station: 850 m
  • Train New York Penn Station: 1.3 km
  • Metro42nd Street-Times Square: 400 m
  • Metro42nd Street -€“ Bryant Park: 250 m

Closest airports:

  • La Guardia Airport: 11 km
  • Teterboro Airport: 16 km
  • New York Skyports Seaplane Base: 3.3 km

Facilities

Bedroom:

  • Wardrobe or closet

General:

  • Air conditioning
  • Non-smoking throughout
  • Hardwood or parquet floors
  • Heating
  • Soundproof rooms
  • Lift
  • Facilities for disabled guests
  • Non-smoking rooms
  • Iron

Kitchen:

  • Coffee machine

Bathroom:

  • Toilet paper
  • Towels
  • Private bathroom
  • Toilet
  • Free toiletries
  • Hairdryer

Services:

  • Pet bowls
  • Pet basket
  • Daily housekeeping
  • Concierge service
  • Luggage storage
  • Express check-in/check-out
  • Laundry Additional charge
  • 24-hour front desk

Wellness:

  • Fitness centre

Food & Drink:

  • Bar

Accessibility:

  • Visual aids: Braille
  • Toilet with grab rails
  • Wheelchair accessible

Languages spoken:

  • English
  • Spanish
  • Chinese

Safety & security:

  • Fire extinguishers
  • CCTV outside property
  • CCTV in common areas
  • Smoke alarms
  • Security alarm
  • Key card access
  • Key access
  • Safety deposit box

Media & Technology:

  • Flat-screen TV
  • Telephone
  • TV

Great for your stay:

  • Parking
  • Private bathroom
  • Pets allowed
  • WiFi available in all areas
  • Air conditioning
  • Fitness centre
  • Flat-screen TV
  • Facilities for disabled guests
  • Non-smoking rooms
  • Private parking

Parking Private parking is possible at a location nearby (reservation is not needed) and costs U S$65 per day.:

  • Parking garage
  • Accessible parking
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House Rules at Aura Hotel Times Square Newly Renovated

Pets:

  • Pets are allowed on request. Charges may be applicable.

Groups:

  • When booking more than 10 rooms, different policies and additional supplements may apply.

Check-in:

  • From 16:00
  • Guests are required to show a photo identification and credit card upon check-in

Check-out:

  • Until 11:00

Age restriction:

  • The minimum age for check-in is 21

Cancellation/prepayment:

  • Cancellation and prepayment policies vary according to accommodation type. Please enter the dates of your stay and check the conditions of your required option.

Guest reviews

Staff:

8.3

Comfort:

8.1

Location:

9.3

Facilities:

7.5

Cleanliness:

7.9

Value for money:

7.2